A European consumer brand preparing to enter China discovered that a third party had registered marks that created obstacles to the client’s China launch. The issue affected platform sales, distributor negotiations and enforcement planning.

Our team reviewed the registrant’s filing pattern, assessed potential bad-faith, non-use and prior-rights arguments, and designed a parallel strategy involving challenge proceedings and new applications for the client’s own marks. The objective was to recover a workable China brand position while preserving launch timing.